My relationship with social media has been through what feels like a large change over the last two years or so – as a teenager I put all of my feelings online because I desperately wanted sympathy and attention (heads up: it didn’t work and just made me look whiny) and it definitely took someone telling me that they deliberately don’t put all their feelings online to start reevaluating my own relationship with the internet.
Cut to two years later and psychologically retraining myself not to turn to Twitter every time I get sad/stroppy and to actually communicate with the people around me, my social media platforms are infinitely less depressing than they used to be!
Pair this with no longer pretending to be an influencer with my blog, YouTube and Instagram content and just posting for fun and we’ve got a brand new SophieCountsClouds (still kind of hate the name, but the brand’s the brand y’know). I don’t feel like I have to post on Instagram every day, I don’t try to ‘promote engagement’ (that I never got anyway) and the content I do make I make for fun; because I love writing, I like coming up with new and fun videos ideas and I love watching social media evolve and develop (hence the beginnings of a career in marketing).
But there are two new profiles that I want to develop in 2021 – having really reinvested in social media as a personal hobby and not a ‘professional portfolio’ (that’s separate) I’ve got two new projects that I want to work on and I’ve definitely mentioned them both already.
My new book Instagram account and tiktok! I’ve kind of fallen headfirst down the tiktok rabbit hole as lockdown and pandemic has persisted, both from an entertainment and a marketing point of view (how someone can gain 99 million followers in a year is astounding) and now I just want to make fun, silly little videos.
The book account has been one of my new years goals for a little while now – 2020 may have been shit but it was the year I full on fell in love with reading again and I wanted somewhere to connect with people who love books and stories as much as I do and somewhere for me to write about the books I’m reading and my thoughts on other things (important discussions like hardback vs paperback and whether the spine of a book should be cracked).
It sounds silly to keep using the word ‘fun’ but doing Vlogmas and watching so much tiktok, making content is fun again for me now! While I was at uni I spent a lot of time thinking that to be a ‘proper blogger’ I needed to be scheduling tweets for every hour of the day and writing really stagey, fake sounding captions with a million hashtags to ‘reach the right people’ but it felt wrong when I did it and it feels stupid looking back on it now. If my blog or YouTube was ever going to be successful then 1) it would have been already and 2) I’d rather people found my content organically and subscribed because they liked it, not because I tweeted three billions times asking if they’d remembered to subscribe.
I’ve had so much fun finding people to follow on my book account and making that tiktok the other day made me feel creative in a way I never expected to!
In between new social medias and setting up my new sewing machine, knitting and sitting with a blanket over my knees 24/7, I think I’m finely balancing on the line between millenial/gen z ‘keeping up with the trends’ and ‘Grandma’.
I still don’t understand tiktok dances, how do you know which are the trendy ones and which ones are people just boogying in their living room? Did I really use the words ‘trendy’ and ‘boogying’ in the same sentence?
Conclusion? I’m having fun with social media and content creation again and I think that might be one of the best things that came out of 2020.
If you’re interested in books or, like me, can’t get off tiktok I’d love it if you followed me! If that’s not what you’re into, I hope you love the creators you are watching and you have content that makes you smile.
Thank you for reading – I hope you and your loved ones are happy, healthy and staying safe!