I’ve lost my mojo

2021, career, creativity, lifestyle

Hello,

At the beginning of the month, I decided to take a week off blogging because I was moving house and I didn’t need to put that added pressure on myself.

Since then I have written three posts, none of which I’ve published because I’ve been having this whole internal debate about why I blog – why do I write, why do I share? It’s not because I think I have skills I can teach people – I’m not an expert crafter, bullet journaller or even blogger – I don’t think people can learn from my life and mental health experiences, I don’t think they’re helping anyone particularly and I don’t have enough of a journalistic flare to share interesting thoughts and opinions on films, music or fashion, let alone more significant topics like politics, current affairs or justice movements.

So why do I blog at all?

I drew this same conclusion with my YouTube channel and decided last week that I’m not going to plan to make YouTube content anymore – since starting my graduate job in January, I’ve published a total of three videos. Whilst I’ve filmed more and edited a couple, it was only those three that made it to my channel and I wouldn’t say they’re my pride and joy. Then I got to thinking about what videos I was most proud of on my channel and which ones I’d like to look back on, and I couldn’t really think of anything. I got into the cycle of thinking about the purpose of my content and drew a blank; I don’t think there’s a purpose in my sharing anything.

In part this may be due to my work – the content I’m producing there in graphic design, video and audio format is for a purpose and I can see the impact it has; good social posts mean people act on our call to action, our Reels on Instagram are getting over a thousand views in less than half an hour and I have a part in producing a podcast that is actually on Spotify! Without sounding too big for my boots, I’m doing really well in my job and I feel like a lot of my creative energy is going there.

So I’m giving YouTube a break – I’m not ‘quitting’ or deleting the channel or anything dramatic, but I’ll wait until the right idea strikes me because then it’ll be worth making.

But what about my blog?

In the most vain way possible, I like writing about myself and my life – any one who starts a blog or a YouTube channel does at least to some extent, otherwise we wouldn’t seek the attention of others online. Mentally, I have the approach now with my blog that it feels almost like a diary – one big old time capsule that I can come back to when I’m old and see who I was from the age of 18. I’m 24 now and so much has changed – then I had a tumblr blog with 25k+ followers and I loved having that community, but I went to uni and my interests changed and though that tumblr still exists, I don’t even know how many followers it has anymore.

At 24 I’ve got three degrees (which makes me sound sincerely more academic than I am), I’m planning my wedding with my fiancĂ©, I’m living in what feels like a ‘grown up house’ in Oxfordshire (definitely didn’t see that bit coming!) – my life is entirely different. I don’t know if I am entirely different but I have a whole history on this blog and I’m not finished with it yet.

Things might take a more egocentric turn – though I’d love to have a niche and say this is about more than just me, I don’t. I can’t force myself to write about one singular topic because I’m passionate about so many more things than that. I love reading, I’ve got a lot of opinions about superhero movies, I really want to grow my own vegetables this summer, I’m going to try and make my first cosplay costume this year and learn more about sewing and knitting and material crafts. I play video games with my boyfriend when six years ago I’d never touched an Xbox controller in my life. I have a favourite Pokemon that isn’t Pikachu!

I’m human; I’m diverse and complex and I like talking about myself because I get over-excited and over-emotional and I just want to share with someone. I’ve learnt a lot about barriers and not telling the internet everything and I’m really proud of the significantly healthier relationship I have with social media now. And that’s what I want my blog to be about – all the complicated bits that make me who I am; the nerdy bits, the bits on depression meds, the bits that still kind of wish I could be a Hollywood actress and every other facet that makes me.

My mojo might have wondered off for a little bit, but putting all this in writing has made me realise one thing; all those times I said I was writing my blog for me and not an audience was a lie – I wanted to be an influencer, I wanted the #bloggermail and excuse to be creative all the time. But I’ve accepted that’s not going to happen and that’s not what I want; freelance isn’t secure enough for me, blogger mail can be incredibly wasteful and there are so many careers where I can be creative and I’ve found one.

Now this blog really is for me. If you come along for the ride then that’s great, but I’ve figured out what I’m really doing this for… and this time I honestly mean it.

Thank you for reading,

Sophie