Is blogging ‘dying’?

2018

Hello!

As someone who is looking for a career in social media, I’m quite analytical of how I and others use social media and what different platforms are offering.

I read a really interesting article (or it might have been Hannah Gale’s insta stories?) about how ‘microblogging’ on instagram is becoming more popular, both with creators and getting more response from an audience, in terms of writing longer captions that have a theme and may or may not be in any way related to the picture it’s captioning.

The primary difference I find between my blog and my instagram is how much more immediate Instagram can be – stories are instant and in a way people have started using it to daily vlog, Instagram TV looks like it’s trying to rival YouTube (though I’m not sure how well that’s going…) and making posts and writing out long captions is a way of short form blogging.

A lot of people use Instagram in different ways – some people post fun pictures of good times and don’t think too much about what they post, it’s like a scrapbook or a memory. As opposed to the more ‘blogger’ or influencer approach, where photos fit with a theme and whilst making creative content is important, it’s also about reaching as many people as possible by making the photos fit well together (like having a theme), engaging with the human experience in the caption and making the most of hashtags and reaching people that don’t follow you yet as much as captivating their followers too.

That’s not to say that there will be a day where we can say ‘ah yes, blogging is officially dead, RIP blogging’ – there will always be a community of people who like to blog, in the same way that people still read newspapers and listen to the radio. New media and old media are often in competition and trends come and go, but so far it’s all somewhat balanced in their audience size.

I don’t think blogging will ‘die’ so to speak, not in the way snapchat did anyway, but it’s interesting to see how the medium develops and where the majority of an audience is. Instagram is a huge marketing tool for brands, businesses and even content creators that are just starting out. The rise of the influencer started on YouTube and Instagram (to my knowledge, anyway!) and lots of companies and ‘#ad’s are on Instagram as much if not more than they are on YouTube, because audiences are potentially more likely to engage.

Obviously I’m not a marketing expert (yet, I’m looking for courses), this is just coming from my own observations and interest in social media, but I’m really intrigued – what do you think? Are you still a big fan of blogging or would you rather scroll through Instagram’s multitude of content? I’d love to know!

Thank you for reading,

Sophie xx

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my relationship with youtube

2017, lifestyle

Hello!

In January last year, I knew I’d planned a big year on my YouTube channel – in 2015 I’d blogged every day for a year and in 2016 I was going to film my life every day and then edit it into these huge monthly vlogs and it was going to be a huge challenge but I was really excited for it. At that point, I had no intention of taking a year off from making any other kind of content on my channel.

Then I uploaded a video that I was ashamed to upload – it was how to make this pasta bake that I used to make all the time and I think I might try to remake that video sometime because I can definitely do it so much better than I did but I uploaded that one video and I hated it. The next Sunday, when it came to making another video, I just didn’t. And the next Sunday the same.

All of a sudden I decided I wasn’t making any videos outside the monthly vlogs in 2016.

And it was the best decision I could have made.

In the two years before that, I’d had no trouble coming up with video ideas – when I was away in Ecuador, I had 9 videos scheduled and I had no problem thinking of ideas or motivating myself to make or edit them. But uni made it more difficult to make videos and I just slumped.

I wasn’t too worried about my channel dying because I was still uploading the monthly vlogs and I was very lucky that I didn’t actually loose too many subscribers in the process.

By June or July in 2016, I was ready to start making videos again. I didn’t at that point because I didn’t want to interrupt the nice pattern of the months I had on my channel so I didn’t rush it. Around August, after I attended Summer in the City (the UK’s biggest YouTube convention!) and at that point I was so ready to start creating again.

I picked up my little YouTube notebook – the same one that I planned my very first video in back in 2013, and I wrote down January 1st ‘why I had a year off YouTube’. Over the rest of 2016, I planned six months of videos, uploading one a week and I’m actually really excited.

I uploaded my first video on January 1st and now I have an upload day and an upload time and it literally makes my tummy do excited flips whenever I think about making more videos over the rest of the year.

One of the biggest announcements from YouTubers I watch last year was Shay Carl announcing he’s taking a year off YouTube – the family vlogger and his wife sat down in their car in the twenty minute announcement video and he said the reason he started was because he wanted to see if he could keep it up for a week, then a month then a year. Now the challenge for him is going to be not doing it for a year.

This announcement really stuck with me, I’m not sure why because it’s the opposite of what I want to do but it really inspired me to be proud of what I make, because I don’t want to upload content I’m ashamed of ever again.

Sometimes forcing yourself to make stuff can really help kickstart creativity but sometimes a break is really what you need.

My new video for this week went up today at 6pm and, as long as I keep on top of things, videos will be going up every Friday for the considerable future!

If you wanted to go over to my channel and subscribe that would mean an awful lot to me, give the video a like and leave a comment to let me know you came over from my blog too!

Comment question for today – are there any ‘smaller’ YouTubers that you’re a massive fan of? Let me know down in the comments! My friend Dean, who I met at Summer in the City, has an amazing channel and I love watching his videos so you should check him out too.

Thank you for reading,

Sophie xx

 

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