should I stop counting clouds?

2019, career

Hello!

Today, I wanted to write about something I’ve been thinking about for a while, basically since I named my blog and YouTube channel – is it time to move on from Sophie Counts Clouds?

When I started YouTube and engaging with content online, people didn’t use their names in the same way they do now because the internet was new and a bit scary and you didn’t want to put your surname out there. Louise Pentland was Sprinkle of Glitter, Carrie Hope Fletcher was ItsWayPastMyBedtime, Dan Howell was danisnotonfire – so many creators have moved on to using their names instead of these pen names they started with.

On the blogosphere, it’s not quite the same – one of my favourite bloggers is Jemma at dorkface, I know Victoria at inthefrow is a hugely successful blogger (even if it’s not my kind of content!) and when I googled ‘biggest UK bloggers’ the top name on the first link was The Londoner by Rosie Thomas. So maybe bloggers aren’t following the same trend as YouTubers and it’s more about how you build a brand?

Either way, I feel like ‘Sophie Counts Clouds’ might be coming to its end – to me it feels super childish, but I have centred a lot of my branding around it? It’s something I’ve thought about a lot so I thought I’d make a little pros and cons list to see if it helps!

  1. It would feel a bit more grown up – to be, Counts Clouds has always felt more childish than cute indie airy-fairy hipster (which is clearly what I’m going for)
  2. I’d be more comfortable promoting my blog and channel on CVs and job applications if it didn’t sound like a children’s TV channel (can someone confirm whether it sounds childish or not because I don’t know if I’m losing it a little bit)
  3. Maybe I’ll stop wondering if my name is what’s holding me back…

  1. Every single social media post I’ve ever made in over four years would have a broken link as it would still have the ‘sophiecountsclouds’ url
  2. It would cost money I don’t have to buy a new URL and transfer it all over – I am wanting at some point this year to work with a designer on pipdig to properly upgrade my blog because I know that website design is something I don’t know a lot about yet (going to make time to learn and make the most of Skillshare on this one!) but all of those social media links would be broken and I think I’d really see it take an effect on my stats
  3. Finding a URL which has an available URL and is available on both twitter and Instagram to have matching handles everywhere is so hard – with a name like ‘Sophie’, even if I thought of something that didn’t use my surname (like The Anna Edit or Lucy Moon), the fact that I have such a common name really doesn’t work in my favour. A year or so ago I considered changing my platforms to ‘sophieannwrites’ and ‘sophieannvlogs’ and ‘sophieannonthegram’ (which I’m still obsessed with) but I don’t think all of the handles were available and I don’t know if them all being different would make it more difficult and blah blah, there’s a lot of factors.

It’s so much easier to think of the cons because change is scary and but I think I’d feel so much more comfortable and at home on my blog if it was something a bit less up in the air (ironic, clouds, geddit?).

So my conclusion is that I don’t know – what I do know is that I don’t feel ‘Sophie Counts Clouds’ truly represents me right now. If anyone has ever done anything like this or considered this kind of change before, any advice is welcome!

There’s lots of things to consider, maybe I start a whole new blog from scratch, who knows? I’m sure I’ll figure it out at some point!

Thank you so much for reading,

Sophie xx

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