I think we can all agree, that one of the most difficult things about making content consistently online is having enough ideas of things to talk, write and post about. Everyone goes through periods of feeling incredibly inspired and having loads of posts you want to write but similarly, I’m pretty sure everyone goes through periods of having no idea what to make!
I’ve been making YouTube videos for nearly 5 years and writing blog posts for over 4 and whilst I’ve had different consistencies of how frequently I’ve posted, I’ve made 300 videos and 600 blog posts and I think I’m doing alright! I’ve been consistently publishing two blog posts and two videos a week for a fair few months now so I thought I’d share my three top tips for finding ideas when nothing is springing to mind!
1. What do you enjoy making the most?
Sometimes if you’re feeling uninspired, the best thing is to go back to content that you enjoy making the most because that always comes through. Making what you love often makes it easier to motivate yourself to actually make it and can reignite the spark for why you love making content at all, thus getting those creative juices flowing and maybe sparking some more ideas.
2. Looking back at what you’ve already made
Scrolling back through my blog posts and YouTube videos, looking back at what I’ve published, what worked, what people engaged with and reacted well to often makes me think of something new I want to make or something I’d like to try again. Also works if you scroll through your favourite blogs or YouTube channels!
3. Using social media
Something as simple as searching ‘blog’ or ‘video’ on twitter or instagram (or your YouTube sub feed and recommend pages!), scrolling through what other people are making, even having a read or watch and engaging with others content, you’ll be inspired by something or like an idea or think of something for sure. Even if you end up using someone’s idea (as long as you credit them obviously!) it might get you back on the creative track and inspire you back to your usual, idea brewing self! Also a bonus that it’ll keep you up to date on trends and what’s popular and what is working for other people, which is always useful!
I mean, it’s easy enough to google ‘blog ideas’, I think we’ve all done it, but I’ve never found an idea or written a post from a random list of ideas that I’ve been passionate about and lists of ideas will never beat your idea or your research and it won’t really fit what you want.
It can be tough, but if you’re prepared to put the work in and make content that you’re really passionate about and love, then your content will be fantastic.
Thank you for reading,