Is blogging ‘dying’?

2018

Hello!

As someone who is looking for a career in social media, I’m quite analytical of how I and others use social media and what different platforms are offering.

I read a really interesting article (or it might have been Hannah Gale’s insta stories?) about how ‘microblogging’ on instagram is becoming more popular, both with creators and getting more response from an audience, in terms of writing longer captions that have a theme and may or may not be in any way related to the picture it’s captioning.

The primary difference I find between my blog and my instagram is how much more immediate Instagram can be – stories are instant and in a way people have started using it to daily vlog, Instagram TV looks like it’s trying to rival YouTube (though I’m not sure how well that’s going…) and making posts and writing out long captions is a way of short form blogging.

A lot of people use Instagram in different ways – some people post fun pictures of good times and don’t think too much about what they post, it’s like a scrapbook or a memory. As opposed to the more ‘blogger’ or influencer approach, where photos fit with a theme and whilst making creative content is important, it’s also about reaching as many people as possible by making the photos fit well together (like having a theme), engaging with the human experience in the caption and making the most of hashtags and reaching people that don’t follow you yet as much as captivating their followers too.

That’s not to say that there will be a day where we can say ‘ah yes, blogging is officially dead, RIP blogging’ – there will always be a community of people who like to blog, in the same way that people still read newspapers and listen to the radio. New media and old media are often in competition and trends come and go, but so far it’s all somewhat balanced in their audience size.

I don’t think blogging will ‘die’ so to speak, not in the way snapchat did anyway, but it’s interesting to see how the medium develops and where the majority of an audience is. Instagram is a huge marketing tool for brands, businesses and even content creators that are just starting out. The rise of the influencer started on YouTube and Instagram (to my knowledge, anyway!) and lots of companies and ‘#ad’s are on Instagram as much if not more than they are on YouTube, because audiences are potentially more likely to engage.

Obviously I’m not a marketing expert (yet, I’m looking for courses), this is just coming from my own observations and interest in social media, but I’m really intrigued – what do you think? Are you still a big fan of blogging or would you rather scroll through Instagram’s multitude of content? I’d love to know!

Thank you for reading,

Sophie xx

YouTube | Facebook | Twitter | Instagram

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blogging vs youtube | creativity crisis #2

2017, lifestyle, photography, student

Hello,

Having been running my YouTube channel for nearly 4 years and in September, I will have had my blog for three years. In that time, maintaining both platforms has been somewhat of a challenge – to have them compliment each other without stepping on each others toes or overlapping isn’t easy.

But recently, I feel like I see YouTubers who started at the same time as I did sky rocketing into hundreds and thousands and millions of subscribers and I just don’t know if bloggers are getting the same hits? Or maybe it’s just my blog?

In the first two years of my YouTube channel I steadily built a following of nearly 600 subscribers, it’s diminished a little bit recently but in my nearly three years of blogging I find I have a much more consistent audience on YouTube. Is YouTube where I should be putting my focus? To my understanding (and from what I see on social media) people seem infinitely more interested in video content than blog posts, articles and words. It’s easy to watch a video but reading takes that little bit more concentration so if I want to pour my heart and soul into one of my platforms surely I should make it the one that’s more likely to be more successful?

Is YouTube more influential than a blog? Does it matter? If I like making both forms of content should I just carry on doing both? Or do I sacrifice one to put all of my heart into the other?

This is literally the entire point of the ‘creativity crisis’ series – so that I can have a ramble about things that stress me out sometimes.

I really love YouTube and I really love my blog, for a very different set of reasons – but it’s so disheartening when I work so hard and put so much of myself out online to be put to shame by those who spend more time putting repetitive flatlays with open lipsticks and fake flowers lying on a rug on Instagram (I refer you to creativity crisis #1: social media).

Maybe I do need to focus more on social media, or maybe I need to make more of an effort to post content more regularly, or maybe I take a step back and work on writing, filming and editing what I feel truly expresses my creativity.

The conclusion to all of these creativity crisis rants I feel is going to be I just need to stop freaking out and make what I want and whilst everyone can say ‘it doesn’t matter about views’ or ‘it doesn’t matter about subscribers and followers’, it’s also hard not to notice when you’re so invested in what you make and you want it to do well and you want to show it off to the world so it can be stuck on the metaphorical fridge.

That took a different turn to what I was expecting, but what I mean is that I love YouTube and I love making videos and I love editing but I also love writing with all of my heart. I love how I could make a video and a blog post about the same topic and it would take such different turns and be presented in such different ways and to such different communities and I think that’s what I like about being a blogger and a YouTuber – that I can try and bring those communities together.

Thank you for reading,

Sophie xx

 

YouTube | Facebook | Twitter | Instagram | Uni blog | The Student Seat
Snapchat: SophieALuckett

how to find your niche

2016, lifestyle

Hello!

I’ve been really thinking about blogging recently and what I want to do, hence why I took a week off last week, so I’m going to make more of an effort to make more lifestyle themed posts, not just a rubbish online diary.

I’m now classifying myself as a lifestyle, music and travel blogger and that’s where I’m sticking! The lifestyle is going to be more prominent than music or travel because those are more reliant on gigs or releases or actually going travelling and lifestyle is a bit more accessible for me.

But I’ve only recently made this decision of where I want my blog to be, so here are some ways I found to change up my style a little bit!

  • Read a lot of blogs!

It’s hard to know what kind of blog you want to be without knowing what’s already in that genre and what the genre (or niche) is! It’ll give you ideas and make you feel super inspired.

  • Google ‘how to be an X blogger’

It may feel a bit ‘granddad on the internet’, I know, but if you’re feeling a bit lost or overwhelmed, as I definitely was, it can be a really good place to start to get a feel for the genre, to get post ideas and to find new bloggers, which helps with the first point!

  • Try and brainstorm a bunch of ideas

You’ll realise you have more to talk about than you think and hopefully it’ll certify that this is the niche you want your blog to be in. Or, on the other side, it can tell you that it’s not the kind of blog you want to be writing before you start.

A blogging crisis was a bit distressing to me – I’ve written nearly 500 posts now and to realise I didn’t really know what I was doing shocked me a bit but having that week off to do a little bit of research and make some post ideas and figure everything out a little bit was really good for me – I’m in the process of trying to adapt the design of my blog too so if you’ve got any tips or can redesign websites, please let me know in the comments!

Thank you for reading,

Sophie xx

 

Facebook: https://www.facebook.com/sophiecountsclouds/
YouTube: https://www.youtube.com/channel/UC-3CmMYbZuSV5eSvGgkW5Cg
Twitter: https://twitter.com/sophiealuckett
Instagram: http://instagram.com/sophiealuckett
Snapchat: @SophieALuckett
Uni blog: http://sophieannblogs.blogspot.co.uk/
The Student Seat: https://thestudentseat.wordpress.com/