Hello!

I don’t know why every week in lockdown seems to be more difficult, but this week I’m really struggling and I can’t put a finger on why because nothing has changed.

Blogging is something I find really therapeutic – sitting down at my laptop with a blank page and just typing long, rambly posts that are eloquent and articulate and insightful makes me feel inspired and motivated, reminding me that words are my creative tool and I fall in love with writing all over again.

But on the other hand, when I’m not feeling that inspiration or I don’t have anything important to say, the blank page feels daunting in a way that takes me by surprise. Structure and schedule has always helped me – whether it’s productivity or consistency in content, having ‘upload days’ has always made me a better blogger.

Whenever I reach a point where I think ‘yeah, I don’t need a schedule, I’ll blog when I feel inspired to share something’ I go quiet for months. Without the plan to post a blog post on certain days, the ideas just don’t come to me! Routine and structure works for me but when I don’t feel passionate about what I’m writing then it’s stilted and forced and it just becomes another element for stress (even though I really shouldn’t let it be).

I’m going through a lull right now and I need to respond to that. Earlier this year I went through a period of only uploading once a week and I felt so creatively motivated that I increased it back up to two, but I don’t think I have enough creative or mental energy for that right now.

Did I need to write a whole blog post about why I’m going from two blog posts a week down to one a week? Absolutely not – I doubt anyone would have questioned it or noticed. But getting it out of my system is therapeutic for me and in essence; this post is as much about asking too much of ourselves as it is my personal relationship with my blogging schedule. If I’ve helped reassure one person that they’re not the only one struggling, especially creatively, as lockdown gets longer and longer, then I’ve used my platform for a purpose. If it doesn’t ‘help’ anyone in the way I see influencers talking about all the time, then it’s helped me, and that’s enough.

So I’m going to go back to one blog post a week. Because lockdown is getting to me and my creativity is shaky at best anyway.

Thank you for reading – I hope you and your loved ones are happy, healthy and staying safe!

Sophie xx

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