“The Impact of Social Media on Breaking into the Music Industry” // my FMP

2018, music, photography, student

Hello!

I feel like the only thing I’ve talked about for the last three or four month is my FMP – my final major project, ‘my degree’s equivalent to a dissertation’ (I hate having to say this); the big project to show what three years of uni have taught me.

My FMP included making a 10-20 video, 10-20 minutes of audio, 20-40 pictures and 3000-6000 words of copy. I also had to do a pitch presentation and contextual essay but that’s the boring bit.

And the topic I chose was how social media effects musicians trying to break into the industry – how social media effects how much work they get, what defines success and how both social media and the music industry have effected musicians and those wishing to work in the industry at the beginning of their career. It was a really interesting investigation and I learnt so much about the industry I’d like to go into in the future – social media is a massive passion of mine (as in creating content, not just scrolling through twitter for hours) and I love music so making digital content within music is a huge dream of mine.

So I thought I’d do a little run down of my project! For anyone that’s interested in what I did, interested in the topic or maybe a multimedia journalism students looking to what their final project may have to look like!

For our project we had to pick a publication to write for, so my project is done in the style of BBC Three.

The copy articles I don’t want to just drop in here otherwise this blog post would be thousands of words long, but I wrote four articles about a variety of topics – an introduction to the topic, a look into a relevant example from this year and a couple of listicles. I didn’t think my writing was going to be very good but I was actually pleasantly surprised at how pleased I was with my copy in the end. If you’d like to read it, I put the copy doc (and the full final hand in doc if you want to read 100 pages of that – it’s not all words, it’s just everything I had to hand in) you can have a look at this Google Drive folder.

My pictures went hand in hand with the copy, but in the style of the publication BBC Three don’t use a lot of pictures so I made a few stylised edits but predominantly used my pictures as if they were promotion on social media which all felt very relevant to the project. I’ve chosen a selection to include here:

This is the thumbnail I made for Episode 2 of my video series interviewing Producer Connor Panayi. This is my favourite photo from the whole project

I then edited that thumbnail to look like a tweet from BBC Three’s account – using the photo, a screenshot from my own twitter to get the font and the style and a screenshot from BBC Three to get their twitter profile. I think it looks pretty legit

I used this style for my Radio interviews as well

This edit was used as an image in one of my copy articles – I was writing about music that had blown up on social media and wanted a more relevant way of using images that also showed my ability to use and manipulate photos (from the point of view of the grading of the project)

I actually took this photo when I worked at Reading Festival last year but 1) I really like it, it’s a well taken photo so why not use it? 2) It was a really relevant way to show how people get so passionate about music

This photo was taken on a shoot for one of my videos but I loved having the opportunity to photograph live music – the Blue Lion Band were amazing and if you get the chance to see them you definitely should, they’re incredible

Another still from the Blue Lion Band shoot (and another one of my favourites)

I also made a couple of infographics to represent some of the statistics in my articles and I really enjoyed making these, I’m going to work more on my graphic design skills in the future for sure

I was going to include a full portfolio of my photos but I don’t have enough space in my Google drive, so if there’s anything else you’d like to see shoot me a message and I’ll find a way!

Onto audio – I did my audio as two radio interviews as if it was a Radio 1 Breakfast Show takeover promoting the new BBC Three series. I uploaded both episodes to YouTube so you can listen to them here:

And lastly video – the pride and joy of my whole project. Making video content has always been my favourite (I’ve been on YouTube since December 2013) and I wanted to use this project to push myself with my videography as much as possible and boy did I.

It’s the most high quality video project I’ve ever shot – with the help of friends and the beautiful 50mm lens, I think the quality and aesthetic appeal of my video is better than anything I’ve ever made on my channel. I taught myself how to use AfterEffects to make a title sequence for the end of the video and I daren’t calculate how many hours I spent editing the whole project. The video element of my project is the one I am most proud of and I’m so happy to share it.

So rather than one long documentary, I made a three part episodic series and a series trailer.

Series Trailer:

Episode 1:

Episode 2:

Episode 3:


I’ll be honest, I was aiming for a First with this project – my life and soul went into it and I was (and still am) really proud of it. Unfortunately I didn’t quite achieve this but I was awarded a high 2:1 (68%) for this project.

Overall in my degree I will be graduating with a 2:1 – 69.06% (only 0.44% away from a First). Yes, I did want a first and I thought I’d done enough but you know what – it is what it is, I did my best and I can’t change it now. I’m going to be writing a blog post about holding too higher standards for yourself at some point in the future because getting those results were somewhat heartbreaking.

But either way, I’m proud to share my project and I hope you’ve enjoyed it.

Thank you for reading,

Sophie xx

 

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