I’ve decided to start a new series called ‘creativity crisis’ because I’m a very insecure person and I have a lot of thoughts about ‘success’ and things that that I notice – I don’t want to say they ‘bother’ me but it’s just observations I’ve made and I want to ramble and talk about it, get some feedback, see what other people think.
So today’s topic – is blogging more about being a good writer or being good at social media promotion and networking?
I follow a lot of people from the blogging community on social media – Twitter, Instagram, Facebook pages, even some bloggers on Snapchat but sometimes, to me, it feels like people put more thought into scheduling and promoting content on Twitter than writing blog posts.
I feel like I should disclaim at this point that obviously this isn’t directed at anyone in particular – anyone who goes to the effort of setting up and promoting their blog to that extreme is not to be criticised, I’m just questioning the importance of the content of the blog when social media seems to be the only way to make content successful.
But with that in mind, there are some events that I’ve been to and written posts about and I’ve read blog posts from other people who attended the same event and it’s a carbon copy of the press release – I spend so much time making sure my blog posts are nothing like the press release, making them more blog-chatty and more engaging for anyone who reads but these people have tens of thousands of followers and I’ve read the exact same post on three different blogs… but they have a social media following.
The blogging community is one that I’m not sure I understand anymore – blogging used to be considered a very ‘mumsy’ thing to do, mums exchanging baby tips on forums and writing diary like entries, hence the original of the word ‘web log’; blogging used to be a diary but to me it seems most successful bloggers are now doing brand deals for tweets and instagram pictures.
I don’t want to seem like I’m saying ‘all bloggers are bad’ or ‘the blogging world is corrupt’ – I’m just someone who’s very passionate about writing and I don’t know if it’s the writers that are getting attention in what is almost a ‘new old-fashioned’ platform, because god knows that everyone would rather look at pictures or a video than actually read.
But I am very grateful that you are reading – I don’t often delve into second person or address your directly but I really do love blogging, being able to just write and ramble then sculpt my ideas into these little time capsules to read back when I’m old makes me happy. And maybe I don’t have the social media following to make my blog ‘blow up’, and maybe I ‘don’t use social media properly’ to ‘properly promote myself’ but I post what I want and I’m happy with. I’ll save the social media campaigns for another day.
Thank you for reading,
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